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Learn
  • Playbooks
    • First 90 Days
      • Phase 1: Discovery & Orientation
      • Org Structure & Stakeholder Mapping
      • Products Map
      • Success Metrics & OKRs
      • Foundations Setup
      • Phase 2: Strategy Development
      • Communication Plan
      • Adoption Roadmap
      • Feedback Synthesis Framework
      • Phase 3: Execution & Optimization
      • Value Delivery Framework
      • Optimization Systems
      • Sustainability Planning
  • Design Systems
    • Design System Stages
    • Maturity Model
    • Process Map
    • Design System Roles
  • Insights
    • Ai Ready Documentation
    • Component Tagging Strategies
    • Interactive Documentation Strategies
    • Markdown Documentation Strategy
    • Multiple Themes
    • Props Vs Slots
  • Highlights
    • Component Classification Framework
    • Documentation Evolution Stages
    • Markdown Universal Language
    • Performance Optimization Insights
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  1. Learn
  2. Playbooks
  3. First 90 Days in Design Systems

Phase 1: Discovery & Orientation

Understanding your role, mapping stakeholders, and building the foundation for success in your design system journey.

The first two weeks focus on understanding your role and organizational context. Whether you're in a leadership position, management role, or individual contributor focusing on a specific discipline, this phase sets the foundation for everything that follows.

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Phase 1 Deliverables

The first two weeks require multiple complementary exercises: understanding the people, understanding the products, defining success metrics, and establishing foundations. Together, these give you complete visibility into your design system's ecosystem and set you up for execution.

Org Structure & Stakeholder Mapping
Map the people: sponsors, team, partners, advocates, and adoption landscape
Products Map
Map the products: portfolios, platforms, adoption status, and technical integration points
Success Metrics & OKRs
Define what success looks like for your design system stage and establish measurement framework
Foundations Setup
Establish design tokens, component architecture, taxonomies, and technical infrastructure

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Building Your Communication Foundation

Your stakeholder and products mapping becomes the foundation for your communication plan (developed in Phase 2):

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Initial Touchpoints to Establish

  • Weekly calls with key partners
  • Regular updates sharing progress and insights
  • One-on-one sessions for deeper relationship building
  • Informal connections through lunch breaks and casual interactions
  • Office hours for open collaboration and knowledge sharing

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Questions to Answer Through Discovery

During your stakeholder conversations, gather insights on:

  1. Current state: How do teams work today?
  2. Pain points: What slows them down?
  3. Goals: What are they trying to achieve?
  4. Constraints: What blocks them?
  5. Success criteria: How do they measure success?
  6. Product landscape: Which products do they own?
  7. Platform needs: What platforms are priorities?
  8. Success criteria: How does the organization measure impact?
  9. Technical infrastructure: What tools and systems are in place?

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Week-by-Week Breakdown

    • Meet your direct team
    • Understand current design system state
    • Review existing documentation
    • Access tools and systems
    • Gather existing product lists and org charts
    • Assess design system stage - Learn more →
    • Define success metrics and draft OKRs - Learn more →
    • Establish measurement framework - Learn more →
    • Schedule 30-minute sessions with key stakeholders - Learn more →
    • Use stakeholder categories as interview guide - Learn more →
    • Document findings in stakeholder map - Learn more →
    • Start mapping product portfolios - Learn more →
    • Identify platforms per product - Learn more →
    • Connect GitHub, Figma, and analytics tools - Learn more →
    • Finalize OKRs and align with sponsor - Learn more →
    • Set baseline metrics - Learn more →
    • Create initial stakeholder map - View deliverable →
    • Build Products Map with adoption status - View deliverable →
    • Link stakeholders to products (matrix view) - View deliverable →
    • Connect technical integration points - View deliverable →
    • Validate findings with sponsor
    • Begin setting up foundations - View deliverable →
    • Define design token architecture - View deliverable →
    • Create component taxonomy - View deliverable →
    • Plan component families - View deliverable →
    • Complete both mapping deliverables - View deliverables → & →
    • Identify key bridges across products - View deliverable →
    • Analyze platform coverage gaps - View deliverable →
    • Set up unified analytics dashboard - View deliverable →
    • Complete foundation setup - View deliverable →
    • Inventory components and patterns - View deliverable →
    • Organize Figma and repositories - View deliverable →
    • Plan CI/CD pipelines - View deliverable →
    • Prepare for Phase 2 adoption roadmap
    • Schedule recurring meetings

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Outputs from Phase 1

By end of Phase 1, you should have:

People Mapping:

Complete stakeholder map
Understanding of organizational dynamics
Initial relationships established
List of key partners and sponsors

Product Mapping:

Complete Products Map by portfolio
Platform coverage analysis
Adoption status per product
Technical integration points connected
Unified analytics dashboard set up
Key bridges identified per product

Success Framework:

Design system stage identified
OKRs defined and aligned with stakeholders
Baseline metrics established
Measurement framework operational
Tracking tools connected

Foundations:

Design token architecture defined
Component taxonomy established
Component families planned
Component and pattern inventory completed
File organization decided (Figma, repos)
CI/CD pipeline architecture planned
Documentation approach defined

Combined Outputs:

Stakeholder × Product matrix
Clear picture of adoption landscape

Foundation for communication strategy and adoption roadmap

Identified quick wins and challenges
Coverage gaps and opportunities mapped

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Next Steps

With your stakeholder and product maps complete, success metrics defined, and foundations established, you're ready to move to Phase 2: Strategy Development. You'll build a comprehensive communication plan, create an adoption roadmap, and establish the ceremonies and cadences that will drive your design system's success.

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Continue to Phase 2: Strategy Development

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