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Markdown Documentation Strategy

Why MD/MDX format is the universal language for design system documentation

Core Insight: Document your design system in MD or MDX format for universal compatibility and future-proofing

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When to Apply

  • Documentation setup phase → Setting up new documentation sites
  • CMS migration project → Moving away from proprietary tools
  • AI integration planning → Preparing for AI-assisted workflows

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Why This Works

  • ✓ Universal compatibility - Indeed tried 3 CMSs, always returned to markdown
  • ✓ AI-ready - Kristen (Intuit): "Helps feed our LLMs and leverage AI"
  • ✓ Version control - Dustin (Indeed): "Plain text, version control very easily"
  • ✓ No vendor lock-in - "Try opening a Sketch file 5 years later. Good luck."
  • ✓ Single source of truth - Same content works across multiple platforms and tools

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Alternative Approaches

  • Zeroheight - Teams love the visual editor → Becomes stale, hard to update across surfaces
  • Notion - Easy for non-technical contributors → No version control, limited customization
  • Custom CMS - Full control over experience → "Maintenance burden is pretty immense"

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Quick Example

button-component.mdx
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# Button Component
<ComponentDemo component="Button" />
## Usage
- Use `variant="primary"` for main actions
- Use `size="large"` for hero sections

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Related Insights

  • Interactive Documentation Strategies - Adding interactivity to markdown documentation
  • AI-Ready Documentation - Optimizing docs for AI consumption
  • Component Tagging Strategies - Tracking components in production

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Session Highlights

  • Markdown as Universal Language - Real experiences from Indeed and Intuit teams returning to markdown after trying multiple CMSs

Sources: Documentation Craft Session • Dec 2024

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