Map the organizational landscape around your design system, identifying sponsors, team, partners, advocates, and adoption landscape.
Your first major deliverable involves mapping the organizational landscape around your design system. This comprehensive analysis answers critical questions about your ecosystem and the people within it.
Learn more about design system roles
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Core Stakeholder Identification
Map out the following stakeholder categories to understand your design system's ecosystem:
The executive or leadership figure who provides:
Budget and resources
Strategic direction
Executive air cover
Cross-functional authority
Your day-to-day collaborators:
Design system designers
Frontend engineers
Content strategists
Accessibility specialists
Product managers
Cross-functional allies who:
Contribute components or patterns
Provide domain expertise
Help with integration efforts
Offer product-specific insights
Champions within the organization who:
Promote adoption in their teams
Share success stories
Defend design system decisions
Bridge communication gaps
Future opportunities:
New product teams
Legacy products not migrated
Acquired companies
International offices
Teams actively integrating:
Migration timeline
Blockers and challenges
Support needs
Quick win opportunities
Critical learning opportunities:
Why they left
What didn't work
Pain points encountered
Potential re-engagement strategies
If you have multiple design systems:
Overlapping territories
Collaboration opportunities
Consolidation possibilities
Shared learnings
Success stories to amplify:
Metrics and impact
Best practices
Case studies
Reference implementations
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Creating Your Stakeholder Map
Document your findings in a visual format that shows:
Organizational hierarchy: Where stakeholders sit in the org chart
Relationship strength: Close partners vs distant stakeholders
Influence level: Decision makers vs implementers
Adoption status: Onboarded, in-progress, not started, churned
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Template Structure
Sponsor Layer
├── Executive Sponsor(s)
└── Department Heads
Core Team Layer
├── Design System Team
│ ├── Leadership
│ ├── Designers
│ ├── Engineers
│ └── Content/Accessibility
└── Extended Team (contractors, partners)
Product Team Layer
├── Strong Adopters
│ └── [Team names, product areas]
├── In Onboarding
│ └── [Team names, timeline]
├── Not Onboarded
│ └── [Team names, priority]
└── Detractors
└── [Team names, reasons]
Support Network Layer
├── Advocates
├── Contributors
└── Friendly Competitors
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Org Structure & Stakeholder Mapping
Your first major deliverable involves mapping the organizational landscape around your design system. This comprehensive analysis answers critical questions about your ecosystem and the people within it.
Map out the following stakeholder categories to understand your design system's ecosystem:
The executive or leadership figure who provides:
Your day-to-day collaborators:
Cross-functional allies who:
Champions within the organization who:
Future opportunities:
Teams actively integrating:
Critical learning opportunities:
If you have multiple design systems:
Success stories to amplify:
Document your findings in a visual format that shows: